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Flying Lure Magic

In a very short time, millions of people around the world have begun using and having success with the Flying Lure fishing system. More people have bought and rebought the Flying Lure in the last year than any other single lure in history. It has set records from the United States to Europe to Australia. Why? Quite simply, because it has helped people, average people, catch more fish and bigger fish than ever before. A certain mystique has been built up around the lure. In fact, to many people, if it isn't a Flying Lure, it's not a lure. In this book we will look at the Flying Lure phenomenon and will show you why it works and how you can use it to change your fishing life.

The Beginnings of the Flying Lure

In the early dawn hours of December 21, 1991, a half-hour informative TV commercial, or infomercial, broke the silence of the TNN satellite transponder. It was a first in the annals of fishing--a thirty-minute show on one fishing lure . . . a single lure! What was so special about this lure to warrant such treatment? Why would anyone care? Who would watch a lure for a half hour? Why would veteran TV producer and host Jim Caldwell call this the most exciting project he's ever worked on? Simply stated, this lure and this TV show were the culmination of over a decade of invention, experimentation, and fishing. Before it was over, it changed the lives of millions of fishermen (or fisherwomen)* forever and turned the fishing industry upside down.

This story began on a small lake, over fifteen years ago, where a nineteen-year-old fisherman was completely frustrated after not catching fish during either day of a two-day bass tournament. This fisherman, who had won his first tournament the previous year, considered himself a hotshot.

But during this tournament, the fish were hiding under heavy brush and floating islands. It was impossible to get a lure to them; the floating islands were too dense to "crash" a lure through and too close to the water to skip a lure under. Although this fisherman was totally frustrated at the end of this tournament, he was determined to catch fish on that lake. He drove home and rigged up a contraption made of several melted plastic worms, a jig, and a piece of a soda can. That fisherman was me.

The Secret of the Flying Lure

I kept the contraption secret for over a decade, telling no one while it was being perfected. Fifteen years later, after intensive research, that contraption turned into the modern Flying Lure, which solved a major problem for millions of fishermen-getting the lure to where the fish are hiding. It went into those places, for the first time, way under cover, where nobody had ever been able to fish before. . . the very best places on the lake or ocean.

Not only that, but the lure swam on its own and fished itself The fact that it fished itself and was so easy to use brought in a whole new group of fishermen to the party-those who wanted to fish but didn't know how. People who watched the lure swim on its own for the first time in the water thought it was some kind of trick. How can it do that! They soon found out for themselves. People like James Britton of New Jersey said:

Since the introduction of the Flying Lure, letters like James's have been pouring into our headquarters by the thousands.

Why It's Different

Why is the Flying Lure different from all others? Because it goes in the opposite direction of all other conventional lures. Conventional lures swim toward the angler. The Flying Lure swims away from the angler. So, what's so great about that?

What's significant about this unique action is that it captures and "bottles" some incredible benefits for the angler that help catch more and bigger fish. That advantage, coupled with some basic knowledge of how fish behave and where they live, can be an unbeatable combination. Like fisherman Bill Blosser said in the second Flying Lure show, "It helps any fisherman do what only a skilled fisherman could do before." Not only that, but anglers can now do some things that have never been possible to do before-with any amount of skill. Some of these benefits are obvious, yet some are very subtle, and incredibly important!

Some of the benefits of the Flying Lure system are so subtle that many so-called pros and experts miss them. In fact, they miss the whole concept. We're not just talking about a lure, we're talking about a technique that pushes forward the boundaries of fishing, because it gives fishermen a new tool. This new tool lets the fisherman do the impossible according to conventional fishing knowledge. For the angler to gain even greater fishing success than ever possible before, the new knowledge must be identified, named, and used.

In reading this book, you must keep an open mind for many new concepts that I will introduce. These concepts go beyond conventional fishing methods. Many traditional experts and fishermen have a vested interest in maintaining the status quo, since it maintains their position as experts without challenge. The Flying Lure phenomenon is the first grassroots fishing revolution that bypasses many of the conventional "experts" and has been made an overwhelming success by the people themselves. "I've never seen anything like this in twenty-five years in the fishing business," said one leader in the fishing business.

Many innovators and professionals, such as Guido Hibdon, Don Meissner, and Dion Hibdon, and some forward-thinking writers, such as Rich Zaleski and Bill Harnden, saw the benefits of the system early- years ago, when nobody knew what a Flying Lure was. When they first realized the possibilities of this system, it was like a jolt of lightning! Many of these people made the lure a way of life, before anyone else did, and gained unparalleled success as a result. I invite you to join this elite group of fishing pioneers that let an open mind lead them to ever greater success.

How the Flying Lure Helps Catch More Fish

The reason that the Flying Lure works so well for so many people is that it takes advantage of a fish's universal habits no matter what time of the year it is, no matter where you are fishing. The fact is, most saltwater and freshwater fish behave in predictable ways-and this includes most species of fish that anglers are seeking.

Tyler Anderson, a fisherman who wrote to me from Arvada, Colorado, discovered for himself that the Flying Lure takes advantage of a fish's predictable wants. Tyler, who fishes offshore and from a boat, has written me several letters. He had been trying to catch trout from his local reservoir, Arvada Reservoir, for eight years without success. Since trying the Flying Lure, he has sent us pictures of bass as well as pictures of his first trout! Why did he start catching all species as well as trout?

I believe it is because the built-in action of the Flying Lure makes a perfect presentation every time to all species of fish.

Fishing with the Flying Lure takes advantage of what anglers have learned over years of studying and observing fish behavior. Fish hide, eat, and travel in certain ways. They respond to certain stimuli that make them strike out of hunger, anger, and aggression, or reflex response.

The first key to catching fish is to turn a fish's natural hiding instinct, a disadvantage to most fishermen, into an advantage. Fish are great at hiding. Think about it. How many times have you seen game fish frolicking on a sunny, shallow open beach-or basking in the sun? Outside of their spawning time, when nature dictates that fish come shallow, they stay out of the sun as much as possible. Fish camouflage themselves like chameleons, so they're even tough to spot in open water. They take on the color of their surroundings. But they even go beyond that by hiding in the shadiest, most inaccessible places that shield them from the sun and from other fish.

Why are fish such cowards? The underwater world is a dangerous place. It's a war zone. Fish are always in danger of being eaten or hurt by other bigger, more dangerous fish. Bass are afraid of being eaten by other bass, or muskies, or pike. Sunfish are afraid of the bass, and minnows are afraid of the sunfish. So it goes in the food chain. There are no minnows' rights organizations! It's hide or die.

I heard a true story of a monster muskellenge, the world's biggest type of pike, in a small lake in upstate Michigan. This toothy fish was estimated to be ten inches from one eye to the other-measured across the forehead! This musky was probably over five feet long. Whenever this huge fish cruised into a corner of the lake, fishing would stop dead. All the other fish in the area would dive for cover-and stay there until the monster left. This is probably the only fish in the lake that didn't care who saw it. Everyone else was cowering in the shadows. The underwater world works this way.

The other reason most fish hide is that many species are ambush feeders. Most freshwater predators, such as bass and pike, often lay in wait for their prey along the edges of cover. For example, they will lie inside a weed bed facing outward, waiting for another fish to come by. As an unsuspecting fish swims by, the predator surprises the fish and darts out to grab it.

What helps us as fishermen is that these hiding places are both identifiable and predictable. In fact, finding these places is easy! I'm sure you've never been told that anything about catching fish is easy. But that's not true. One of the reasons why so many people have had success with the Flying Lure is because our literature told them where to look for the fish. Once you begin to find these places, using the Flying Lure is like mining for gold because it penetrates inside these very best places. Nobody has ever done this before in these areas! People have fished near these areas, around these areas, over these areas, but never right in these areas. Once you find these areas, a few inches makes a big difference because fish will often not move out of them-not even one inch. You have to go in and get them. Now, with the Flying Lure, you can do just that.

Fishing the Flying Lure in such heavy cover areas satisfies the main motivations of fish while they are in an "undercover ambush" situation. If a fish is hiding, it doesn't have to swim out and expose itself to danger from other fish. It can simply eat the Flying Lure morsel that has meandered into its domain, exerting very little energy to do so, which is always a consideration for a fish. Also, the Flying Lure uses a fish's ambush feeding instinct to an angler's advantage by giving it what it wants-easy prey that lost its way. The key to successful fishing is to understand what the fish wants and to put it where it is hiding.

In Florida, the big bass hide in weed lines and under weeds that form a canopy on the surface of the water. For years in places like Lake Okeechobee, the bait of choice was a live shiner, because these fish, when released, would swim right into the weeds where the bass were hiding. Recently local anglers have begun using six-inch Flying Lure that are colored like live bait (a color called silver shad). These are the first artificial lures that work just like shiners in penetrating the heavy weeds where bass live. Also, being artificial, these lures are easier to use and allow the fisherman to cover more water by making quicker and more casts. Florida fishermen have been having newfound success with the Flying Lure in an area where big bass were caught almost exclusively on live bait.

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